Started in 1996, over 10 years, Jimmy Choo has become the worldwide luxurious shoe brand. His shoes have been on the likes of the Princess of Wales. In HBO Sex and the City, women clamored for his sandals, pumps and boots once Carrie Bradshaw and her friends showed such an allegiance to Jimmy Choo brand. why he is so popular? Today, women demand their beautiful walking shoes combing charming high heels with all the cozy features, a far cry better than the comfort shoes their grandmother wore. That just comply with Jimmy Choo’s principle.
He came to London a decade ago to study shoes design at Cordwainers College- now part of the London College of Fashion -- Choo began to sell his handmade high heels wholesale.
In late 1980s. Before long, his client list included famous names like Princess Diana, but his handcrafted creations were out of reach for most women. Until 1996, when Mellon got in touch with him, his painstaking methods change to mass-marketing production.he insists shoes are important to a woman's overall look and balance, as well as today’s women demands.Jimmy Choo was born in 1961 in Malaysia to a family of shoemakers. He made his initial pair of shoes at the age of 11.
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