Mestery of Chanel's success

I remember some of my former writings on Tiffany, this brand name was repeatedly emerged in my articles, such as the Tiffany key charm. As a fan of top brands, I usually analyze their developmental history and special features. It is interesting to make a thorough inquiry of something.

That is a way of cultural exploring, so mang new discoveries are breated by those who like asking questions.

The second one impressed me favourably is Chanel, a French one and its founder named Coco Chanel. It has a history of nearly one hundred years and has a variety of products, such as costume, jewelry, accessories, cosmetics and perfume. Each of these is well known, especially the perfume and fashion.

Things of Chanel are simple and comfortable. Juicy’s color is bright but simply be distinguished.

At the beginning, Chanel specialized in making hats, and they looked simple in style, which attracted women’s attention. Coco would never be proud of her temporary achievement. She then started two fashion stores and designed shoes by herself. The name of the stores “Chanel” appeared. Coco designed some new styles, such as tricot sailor dress and little black dress. Coco got some inspirations from man’s wear, she bravely add a little masculinity into her works, which broke through the fixed tradition of female dress. Female trousers were presented before long. We know, in 1920s, women wore skirts but trousers.

Coco led a revolution in fashion. Her unique opinions on arts brought her a lot of famous friends, such as the master of abstract expressionism—Picasso. That was a glorious stage. Coco would go forward without stop. Then her brand became a good jewelry supplier and her revolution continues.